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Brand Purpose And Employee Alignment
Course Series Foundation - Customer Experience Management: Grow Your Business With A Purpose
Introduction - Why On Purpose? (2:34)
Why Purposeful Customer Experience Matters? (4:24)
What Are The 3 Types Of Purpose? (7:26)
What Do 'On Purpose' Brands Do? (2:44)
Course Introduction - Customer Experience Management Course: Brand Purpose & Employee Alignment
Welcome & Course Overview (1:05)
Creating A Cult-like Culture (9:08)
Distinctive Employee Experiences
Delivering A Distinctive Employee Experience (7:34)
How To Attract The Right People (3:51)
How To Hire The Right People (3:53)
How To Retain And Remove The Right And Wrong People (5:44)
How To Empower People To Focus On Customers (8:53)
How To Use Branded Experience Training To Communicate The Purpose (4:27)
Experience Measurement
The Importance Of Experience Measurement (3:35)
What Is The Customer Experience Scorecard? (6:40)
How Do You Build One? (6:48)
Course Conclusion - Customer Experience Management Course: Brand Purpose & Employee Alignment
Course Conclusion (1:30)
Course Series Conclusion - Customer Experience Management: Grow Your Business With A Purpose
The Seven Deadly Sins (3:59)
Course Series Conclusion (2:39)
Why Purposeful Customer Experience Matters?
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