Improve Negotiation Skills To Build Relationships And Close More Deals

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You Will Learn

  • The key principles of negotiation and the power of variables
  • How collaborative negotiation works and how to apply it in real-life scenarios
  • The key stages of negotiation: Preparing, proposing, bargaining and agreeing
  • How to orient your negotiation tactics depending on individual personality
  • The concept of structured negotiation and how to plan your negotiation strategy
  • How to avoid being tripped up by common negotiation gambits
  • Empathising with a negotiation partner’s point of view

Who Is The Course For?

  • Salespeople who want to negotiate better and close more deals
  • Professionals wanting to better understand how to structure a negotiation in order to master the art with consistency
  • Professionals looking to have structure to their negotiation dialogue
  • Anyone looking to get what they want in an easy and harmless manner
  • Anyone wanting to better understand the psychology of persuasion and bargaining

About The Course

Negotiation is everywhere - in our private and professional jobs, we sometimes negotiate without even knowing it. As sociable beings, negotiation is part and parcel of the way humans interact, so it’s well worth mastering.

Using tried and tested techniques, this course will give both clarity and efficiency to the way you go about negotiating. Not only will you learn how to structure a negotiation correctly, but you will also be taught about the concept of collaborative negotiation, which hinges on understanding the other person’s feelings and viewpoints.

The first steps of the course will focus on perfecting your negotiation strategy. This will involve an appreciation of the ‘power of variables’. Within this section, you will be taught exciting new concepts such as ‘the WIN matrix’ and ‘the 4 Ps’, all common principles of negotiation that will have you haggling and bargaining like the very best!

The middle of the course will be focused on the concept of discussion. There are a lot of different exercises within this section to fully solidify your understanding of how to manoeuvre a negotiation in the direction you want it to go. By putting this together, you will then know how to create a discussion agreement statement – an excellent tool that gets you exactly what you want during the negotiation process. As well as focusing on other negotiation phases and tricks, examples including proposing and agreeing, the course will focus on the psychology of dialogue, and how you need to overcome yourself before persuading someone else to agree to your conditions.

This transitions beautifully into the ‘personality’ section of the course, where you will learn concepts such as ‘colours’, ‘aspects’ and ‘drives’ to always win at collaborative negotiation, regardless of the type of person you are talking to. By concluding with a list of common pitfalls that negotiators trip themselves up on, this course is truly a robust source of negotiation knowledge that will help you master the art of persuasion with ease and clarity.

To learn the principles of negotiation in-depth and proven strategies for applying them in your personal and professional life, enrol today!


Your Instructor


Gavin Presman
Gavin Presman

Gavin Presman runs Inspire, a personal and professional training venture which he launched in 2002. Over the last 20 years, he has coached and trained sales teams at some of the worlds leading commercial teams at leading media and technology businesses, including Microsoft, Guardian Media Group and Twitter, and creative business, including Global Radio, Bauer and We Are Social.

Over the past 5 years, he has been developing sales teams to use the Inspiring Challenger Sale, a methodology that is proven to be more effective than any other in times of economic downturn.

He has written 2 best-selling books on Sales and Negotiation and regularly delivers negotiation and influence training across the world, through Inspire, Cultivate, Lumina Learning and DOOR International.

Gavin is the son of a teacher/politician/preacher and a City lawyer. Evenings in the Presman household involved little TV and much debate, and Gavin learned from his father the importance of understanding all sides of an argument, from his mother how to use a good story, and from his grandfather how to make a good deal.


Course Curriculum


  Introduction and The Principles of Collaborative Negotiation
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  Giving Structure to Your Negotiation Strategy
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  Step One – Preparing Yourself for Collaborative Negotiation
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  Step Two – Preparation - Understanding the Power of Variables
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  Step Three – Understanding Your Partner's Point of View
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  Step Four – Discussing
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  Step Five – Proposing
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  Step Six – Bargaining
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  Step Seven – Agreeing
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  Getting Yourself Out of the Way - The Human Operating System
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  Understanding Personality
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  Using the Seven Steps at Home
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  Avoiding Common Gambits Some Negotiators Use
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  Conclusion – Can You Really Get More by Giving More?
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!