Advanced Business Analytics

Build Upon Your Analytical Skills To Optimise Your Processes And Implement Descriptive Analytics In Your Business

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You Will Learn To

  • Appreciate the growing importance of data in business
  • Recall the 6 methods of data collection and the different data sources to extract insights from
  • Understand the importance of predictive analytics
  • Define the different forms of descriptive analytics, and how to implement them correctly in the context of your own company
  • Recall the 3 steps of prescriptive analytics and the key components of data-driven decision optimisation
  • Report data in a concise manner using a variety of visualisation tools and methods
  • Characterise and explain the concept of Business Intelligence, including its tools, benefits and future outlook

Who Is The Course For?

  • Data analysts seeking to enhance their visualisation skills and extract actionable insights from complex datasets
  • Business Intelligence analysts looking to report their findings through reports or custom dashboards
  • Marketing professionals looking to optimise their sales campaigns to drive growth, boost customer retention and identify the best-performing strategies
  • Managers wanting to better identify the strengths and weaknesses within their workforce
  • Professionals who want to establish company-based targets that can be easily monitored
  • Entrepreneurs hoping to leverage data to make the best decisions for their business
  • Professionals hoping to contribute to high-level discussions about business analytics

About The Course

Are you looking to leverage data in your workplace, helping it guide you toward the best decisions for your business? Do you want to build upon your analytical skills to optimise all aspects of your company’s processes? Are you hoping to enhance your knowledge of professional data use, but aren't sure exactly where to start? If you answered yes to any of these questions, then this course is perfect for you!

Data is increasingly becoming a vital tool for sustainable business growth. From marketing campaigns and employee performance to profit forecasting, data can provide actionable insights across all facets of your company. When implemented and interpreted in the right ways, it can turn a stagnant business into a consistently profitable one. Considering that business intelligence is valued at over 20 billion dollars, it is clear there is something to be learned. This course aims to provide you with a solid understanding of the different analytical topics, and how to incorporate them appropriately for maximal success.

Throughout a series of six short video-based lectures, you will embark on an enlightening journey into the world of data-driven decision-making in the realm of business. Together, we will uncover the growing significance of data in the business landscape, equipping you with the essential knowledge to harness its power effectively. You will learn to recall the six methods of data collection and identify the diverse data sources that hold the potential to yield invaluable insights. Our exploration will extend to understanding the pivotal role of predictive analytics, empowering you to anticipate trends and make informed decisions. Moreover, we will delve into descriptive analytics, where you will define and master various forms, enabling their seamless integration into your organisation's context. You will recall the three fundamental steps of prescriptive analytics and delve into the key components of data-driven decision optimisation, fostering a data-driven culture within your company. As we progress, you will acquire the skills to report data succinctly through an array of visualisation tools and methods, ensuring that your insights are both compelling and actionable. Lastly, we will characterise and elucidate the concept of Business Intelligence, unravelling its tools, benefits, and future prospects, equipping you with the knowledge needed to steer your organisation towards data-driven excellence

By the end of this course, you will have not only gained a deep understanding of data's paramount role in the modern business landscape but also acquired the practical skills and knowledge to harness its potential effectively. You'll be equipped with the ability to collect data using various methods and extract meaningful insights from diverse sources and be well-versed in implementing descriptive analytics within your own company. So, are you ready to push your business into the future and revolutionise your processes? Enrol now to learn more!


Your Instructor


The Expert Academy
The Expert Academy

The Expert Academy courses are the culmination of a collaborative effort by diverse specialists. We use the latest knowledge, ensuring that our courses remain grounded in the most current findings, trends and breakthroughs.

Comprising experts in research, psychology, instructional design and content writing, our multidisciplinary team is at the forefront of online education innovation. Our content writers are carefully selected for their ability to distil complex concepts into clear and engaging narratives. They are skilled at creating a learning experience that feels like an enlightening conversation with a trusted mentor. Our instructional designers ensure that course materials are not only educational but also engaging. They work closely with our design team, who create slides and graphics that enhance both the content's aesthetic appeal and your comprehension.

At The Expert Academy, our combination of expertise, design skills and engagement techniques sets the gold standard in online education. This effort ensures that our courses are informative and captivating, providing an unparalleled learning experience.


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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