So you've been asked to make a speech or presentation. You should now ask yourself four questions: 

• Firstly, WHO?. Who will the audience be? How many, where, what is their background? Who are the most important people? There's an exercise below that will help. 
• Secondly, WHAT?. When you stand up, what will they expect you to say? 
• Thirdly, WHY?. Why have you been asked to speak? What message will you deliver?
• Fourthly, HOW?. What techniques will you use? Should you stand or sit? Should you use a microphone? 

We'll address all these questions during the course.