So, you have now profiled your audience. Well done. You now have to think about what and how you will tell them. Firstly, we're going to look at how you make your presentation a perfect fit for your audience.

Although these up-front exercises may seem time- consuming, when you are keen to get to the main body of your presentation, they are crucially important. All good speeches are founded on knowledge of what the audience will respond to. The exercises below will enable you to hit the target every time.