Improve Your Company Culture
An Action Plan To Build Business Culture And Gain Competitive Advantage
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You Will Learn
- Identify how to build company culture from scratch using conduct and incentivisation
- Identify how to use the UBER model to help evaluate and monitor your company’s behaviour
- Recognise how to improve company culture using ethical principles and thinking frameworks
- Describe how to develop your own culture improvement action plan from the templates the course provides
- Discuss how company culture influences staff recruitment and decision making
- Recall how to rally your workforce to understand the concepts covered in the course so everyone shares a mutual cultural mindset
Who Is The Course For?
- Business owners or HR managers looking to implement ethical principles within their company’s mindset
- Businesses looking to develop a useful and engaging code of conduct
- Company leaders looking to change the way their business behaves and approaches certain decisions
- Leaders looking to increase profitability and growth by fixing their workforce onto one shared mindset/goal
About The Course
How is company culture defined? Company culture involves the shared set of traits, beliefs and goals that tells stakeholders what the company values and priorities the most.
A company is made up of employees with different views and principles. Despite this diversity, they must all share a common set of traits and goals in order for the business to function correctly. Examples of such traits include honesty, transparency and willingness to collaborate. All it takes is one person to behave differently from everyone else, and the company’s reputation can fall into disarray, especially if that person is in a role of power.
By developing a culture improvement action plan, your business can behave more efficiently, ethically and productively, widening the possibility for natural growth and profitability.
This course teaches you how to adopt and maintain a positive company culture. Through models such as ‘UBER’, the course will not only give you an idea of what type of principles your business should value but how to consistently evaluate the behaviour of your company as you grow from strength to strength. After all, positive company culture should get stronger with time, not diminish as your workforce gets larger.
Through real-life examples, this course will show you how successful leaders have established a core set of values within their company, and how they are used to shape each and every important business decision. The content will be clear and structural, not only teaching you ways to improve company culture but also how to develop effective systems to reinforce this culture once it is in place.
Once you have completed this course, you’ll know exactly why company culture is important, and how to implement it effectively in a business, regardless of its size or chosen niche.
Culture is often seen as a buzzword without any meaning, but what it truly defines is the way your employees think, and how your company operates. Without a common goal, your business cannot grow. So, enrol today and learn how to improve company culture so your business can gain a competitive advantage and soar to new heights of productivity and profitability.
Your Instructor
Andy Hanselman helps businesses, leaders and teams create competitive advantage by ‘Thinking in 3D’! That means being ‘Dramatically and Demonstrably Different’! He has over 30 years researching, working with, and learning from successful disruptive and forward-thinking entrepreneurial businesses and their leaders and is a recognised expert on business competitiveness.
This has helped him identify the 8 Characteristics of 3D Leaders. Not the latest ‘fad’ or hyped ‘panacea’ for business success, nor a list of do’s and don’ts, or ‘magical answers’, but proven methodologies and processes that help successful winning leaders grow and develop their business, teams and themselves.
Andy is the author of 3 books (currently writing his 4th!) and loves sharing real insights into how these 3D Leaders create committed, motivated and effective people at every level. He brings these lessons to life by speaking at events, conferences, workshops and seminars around the world.
As a speaker, Andy thrives on interacting with people ensuring that they are challenged, stimulated and motivated. His style is participative, fast-paced, humorous and relevant. He believes people learn best by 'doing' and having fun! As a result, he works hard to offer them practical, stimulating fresh ideas, tools and techniques that provide no-nonsense ‘stuff’ they can actually use in their businesses immediately.
He has worked with a huge cross-section of businesses and sectors and has worked with businesses as wide-ranging as Tommy Hilfiger, Asda, B Braun, NHS, Universities and colleges, Vigor Enterprises Kuwait, Specsavers, Pallex, Grant Thornton, Jelf, Santander, Travelex, Mobile Mini and Ronseal and thousands of small and medium-sized growing, entrepreneurial businesses.