Negotiation: Use Collaborative Strategies To Maximise Sales Success And Build Customer Relationships

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You Will Learn To
  • Master negotiating win-win deals with customers while building long-term business relationships
  • Use creative variables to maximise value in every deal
  • Empower customers to leverage their own resources effectively
  • Prepare strategically and set clear objectives for successful negotiations
  • Establish trust, actively listen and uncover customer motivations
  • Structure proposals that encourage collaboration and deliver optimal outcomes
  • Manage concessions confidently while maintaining your priorities
  • Close deals effectively and develop a win-win mindset for continuous improvement
Who Is The Course For?
  • Experienced sales professionals looking to refine their negotiation skills
  • Developing sales professionals eager to negotiate effectively and ethically
  • Sales leaders seeking simple tools to coach their team to success
  • Anyone in business who needs to secure the best possible deal in sales negotiations
About The Course
Are you ready to unlock your potential as a sales negotiator? Whether you’re an experienced account executive closing multimillion-pound deals or a business development professional looking to sharpen your skills, this bite-sized practical negotiation programme is your fast track to success.

This is not another theoretical course. Designed specifically for busy sales professionals, this online negotiation training delivers powerful actionable insights in under 45 minutes of video content, supplemented by hands-on exercises and worksheets. In just seven concise lessons, you’ll gain the confidence to approach any negotiation strategically, navigate challenging conversations and secure better deals.

Drawing on the proven techniques of Gavin Presman, a globally recognised negotiation expert and bestselling author, this programme focuses on collaboration, strategy and creating value for both parties. No fluff, no filler - just the essential tools you need to transform your negotiation outcomes.

This programme is designed to provide immediate practical value without wasting your time. Instead of long-winded lectures, each session delivers concise actionable insights that allow you to quickly apply what you’ve learned. You’ll develop the confidence to approach every negotiation with a clear plan backed by proven techniques and tools to secure the best possible outcomes. By mastering effective negotiation strategies, you’ll not only increase the value of your deals but also create win-win scenarios that benefit both you and your clients. Strengthening your ability to build trust and foster collaboration, this programme will help you establish lasting business relationships that drive long-term success. Plus, each module includes hands-on exercises and ready-to-use templates, ensuring that you can immediately implement these skills in your sales role.

By the end of this course, you’ll save time with concise high-impact learning, boost your confidence in negotiations, close better deals and build stronger business relationships.

Enrol now to take your negotiation skills to the next level!


Your Instructor


Gavin Presman
Gavin Presman

Gavin Presman runs Inspire, a personal and professional training venture which he launched in 2002. Over the last 20 years, he has coached and trained sales teams at some of the worlds leading commercial teams at leading media and technology businesses, including Microsoft, Guardian Media Group and Twitter, and creative business, including Global Radio, Bauer and We Are Social.

Over the past 5 years, he has been developing sales teams to use the Inspiring Challenger Sale, a methodology that is proven to be more effective than any other in times of economic downturn.

He has written 2 best-selling books on Sales and Negotiation and regularly delivers negotiation and influence training across the world, through Inspire, Cultivate, Lumina Learning and DOOR International.

Gavin is the son of a teacher/politician/preacher and a City lawyer. Evenings in the Presman household involved little TV and much debate, and Gavin learned from his father the importance of understanding all sides of an argument, from his mother how to use a good story, and from his grandfather how to make a good deal.


Course Curriculum


  Introduction
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  Negotiating For Sales Success
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  Conclusion
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!