You will learn:
- The main principles of crisis communication and their application
- Aspects of media communication and how they relate to crisis events
- How to manage crisis communication effectively and professionally
- The correct delivery of strong crisis-related messages
- How to deal with criticism in a professional manner
- Knowing when to spot the end of a crisis
- Why a crisis communication plan is important and how to build such a plan in the media sector
Who the course is for:
- Leaders of companies within the media sector looking to tackle uncertainty
- Leaders of organisations that may be affected by adverse circumstances
- Anyone looking to improve their message delivery and criticism reception skills
- Anyone wanting to develop a plan for communicating during a crisis
About the course:
Do you want to know the main principles of crisis communication? Are you looking to devise your own media crisis communication method?
If so, this course is perfect for you. You will learn exactly how to manage crisis communication in an effective manner, keeping everyone informed and preventing the spread of confidential information and false information.
Uncertainty is commonplace within all industries, especially in this ever-changing world. No matter what type of business you manage, you need to be immune to all forms of crisis. As well as a divisive strategy that will resolve the crisis in due course, you also need to have a good crisis communication plan.
You will learn some basic principles of general communication too, arming you with the ability to receive criticism in a positive way and deliver messages that are clear, informative and useful to all that are listening.
Whilst crisis communication is the main topic of the course, you will also learn some general crisis concepts too. The introductory lectures will advise you on what a crisis looks like, the different types you may encounter, and how you can plan to resolve them quickly and efficiently. Such plans also require a bespoke skillset, so this course will run you through the traits that every leader should have when it comes to crisis management.
This course’s content is tailored for business leaders, but it can be used by anyone looking to improve their leadership skills in general. Being a good leader means embracing uncertainty, whilst also having an effective plan to tackle uncertainty in all its forms. Whether you’re looking to create a crisis communication strategy, understand why crisis communication is important, or are hoping to boost your communication skills as a leader, this course has something for everyone.
“Alan, most of the time it is hard to get honest replies from people about the content of my communication, and how I can become better at what I do. Thank you very much for your professional advice and help – I really appreciate it.” – Dame Tanni Grey-Thompson, The UK’s most successful Paralympic athlete.
Alan is a reputation expert who was Past President of the Global Speakers Federation and is the director of MediaCoach. He is also an author and journalist, and both a TV presenter and expert interviewee. He has been speaking remotely since 1998, and created a Facebook group for fellow professionals who wish to speak remotely. It’s called, unsurprisingly, Remote Speaking. His clients include politicians, TV presenters and sports stars as well as companies including Virgin, Google, The Beverly Hills Hotel, BMW and Mumm Champagne. The Independent newspaper listed him as “one of the top 10 media experts in the UK”.