Good communication in a crisis can make or break a corporate reputation. Knowing the principles of great crisis communication will ensure that however, the crisis arose, there will be minimal damage to your reputation and minimal time to recover from any adverse opinion.
In this rapid masterclass in public relations, media communication expert Alan Stevens explains how you can shape and control your messages to the world, even at the very worst of times.
This course will explain what a crisis is and the different types that can occur. He covers real-life case studies of events where some companies have done great jobs and where other reputations have been managed less well. He then covers how you can plan in advance how to deal with crises before they arrive, and finally the key skills you need in place when they do happen.
In just 30 minutes, Alan will give you the skills you need to deal with a PR crisis before it happens, so you can shape and control your media messages at the worst possible times.
“Alan, most of the time it is hard to get honest replies from people about the content of my communication, and how I can become better at what I do. Thank you very much for your professional advice and help – I really appreciate it.” – Dame Tanni Grey-Thompson, The UK’s most successful Paralympic athlete
What you’ll learn
- The principles of crisis communication
- How to deliver a strong, reassuring message
- What to say, what not to say
- How to deal with criticism
- Responding to online and offline comments
- How and when to declare a crisis over
Who this course is for:
- Any organisation or individual that may be adversely affected by circumstances outside their control. That’s everyone.
Alan is a reputation expert who was Past President of the Global Speakers Federation and is the director of MediaCoach. He is also an author and journalist, and both a TV presenter and expert interviewee. He has been speaking remotely since 1998, and created a Facebook group for fellow professionals who wish to speak remotely. It’s called, unsurprisingly, Remote Speaking. His clients include politicians, TV presenters and sports stars as well as companies including Virgin, Google, The Beverly Hills Hotel, BMW and Mumm Champagne. The Independent newspaper listed him as “one of the top 10 media experts in the UK”.