Media Crisis Communications

Keep Your Reputation Intact During A PR Crisis

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Good communication in a crisis can make or break a corporate reputation. Knowing the principles of great crisis communication will ensure that however, the crisis arose, there will be minimal damage to your reputation and minimal time to recover from any adverse opinion.

In this rapid masterclass in public relations, media communication expert Alan Stevens explains how you can shape and control your messages to the world, even at the very worst of times.

This course will explain what a crisis is and the different types that can occur. He covers real-life case studies of events where some companies have done great jobs and where other reputations have been managed less well. He then covers how you can plan in advance how to deal with crises before they arrive, and finally the key skills you need in place when they do happen.

In just 30 minutes, Alan will give you the skills you need to deal with a PR crisis before it happens, so you can shape and control your media messages at the worst possible times.


“Alan, most of the time it is hard to get honest replies from people about the content of my communication, and how I can become better at what I do. Thank you very much for your professional advice and help – I really appreciate it.” – Dame Tanni Grey-Thompson, The UK’s most successful Paralympic athlete

What you’ll learn

  • The principles of crisis communication
  • How to deliver a strong, reassuring message
  • What to say, what not to say
  • How to deal with criticism
  • Responding to online and offline comments
  • How and when to declare a crisis over

Who this course is for:

  • Any organisation or individual that may be adversely affected by circumstances outside their control. That’s everyone.

Your Instructor

Alan Stevens
Alan Stevens

Alan is a reputation expert who was Past President of the Global Speakers Federation and is the director of MediaCoach. He is also an author and journalist, and both a TV presenter and expert interviewee. He has been speaking remotely since 1998, and created a Facebook group for fellow professionals who wish to speak remotely. It’s called, unsurprisingly, Remote Speaking. His clients include politicians, TV presenters and sports stars as well as companies including Virgin, Google, The Beverly Hills Hotel, BMW and Mumm Champagne. The Independent newspaper listed him as “one of the top 10 media experts in the UK”.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!