You Will Learn
- The fundamental definition of ‘marketing’ and what it means for your business
- Key business marketing strategies
- Understanding what your competitors can’t and aren’t doing - allowing you to be the best in your field
- Developing a useful marketing plan of action in order to attract and keep the customers you want
- Common mistakes that companies make when designing their marketing plan
- Identifying the right type of customer for your brand
- Successfully demonstrating the advantages you have over competitor brands
- Rallying your team/workforce to share the same mindset
Who Is The Course For?
- Professionals hoping to bolster their marketing knowledge and put it to action in real world scenarios
- Professionals looking for fool-proof business marketing strategies to retain the right type of customers
- Professionals and entrepreneurs that want to know how to create a marketing plan that will push them a step ahead of competitors
- Business leaders looking to maximise their marketing resources
About The Course
Marketing is often seen as quite an ambiguous and vague concept that never really comes with a set game plan. Everyone seems to have a lot of marketing advice, and their own business marketing strategies, but how can you tell what’s useful and what’s not, especially when presented with such an overwhelming amount of information?
This course works from the ground up, guiding you to create a marketing plan of action that will help you make the most of the resources your company has readily available.
The course will start off with a basic definition of ‘marketing’, and what that means for your business. This will come in useful when you begin to understand what sort of customer you want to attract, and more importantly what type of customer you want to retain.
As proven by many ‘3-D businesses’, the best strategies operate on a ‘choose ‘em or lose ‘em’ principle. If you aren’t marketing to the right type of person, you aren’t going to generate a lot of sales. However, by marketing to the perfect customer type, you only need a fraction of your resources to generate the same amount of sales. This course will show you exactly how to make this divide between the right customer and the wrong one.
This course will also run you through the ‘Dramatic Difference’ model, and how you can apply it to take a significant step towards overtaking your competitors. After all, if you’re doing everything your competition brands are doing, why would your customers ultimately choose you?By running through some easy mistakes that businesses make when designing their marketing plan, and how you can go that extra mile when attracting customers, this course is a fool-proof guide for any business owner or marketing leader looking to buck the trend and catapult their company towards profitable growth. Enrol now to take your business marketing strategies to the next level.
Andy Hanselman helps businesses, leaders and teams create competitive advantage by ‘Thinking in 3D’! That means being ‘Dramatically and Demonstrably Different’! He has over 30 years researching, working with, and learning from successful disruptive and forward-thinking entrepreneurial businesses and their leaders and is a recognised expert on business competitiveness.
This has helped him identify the 8 Characteristics of 3D Leaders. Not the latest ‘fad’ or hyped ‘panacea’ for business success, nor a list of do’s and don’ts, or ‘magical answers’, but proven methodologies and processes that help successful winning leaders grow and develop their business, teams and themselves.
Andy is the author of 3 books (currently writing his 4th!) and loves sharing real insights into how these 3D Leaders create committed, motivated and effective people at every level. He brings these lessons to life by speaking at events, conferences, workshops and seminars around the world.
As a speaker, Andy thrives on interacting with people ensuring that they are challenged, stimulated and motivated. His style is participative, fast-paced, humorous and relevant. He believes people learn best by 'doing' and having fun! As a result, he works hard to offer them practical, stimulating fresh ideas, tools and techniques that provide no-nonsense ‘stuff’ they can actually use in their businesses immediately.
He has worked with a huge cross-section of businesses and sectors and has worked with businesses as wide-ranging as Tommy Hilfiger, Asda, B Braun, NHS, Universities and colleges, Vigor Enterprises Kuwait, Specsavers, Pallex, Grant Thornton, Jelf, Santander, Travelex, Mobile Mini and Ronseal and thousands of small and medium-sized growing, entrepreneurial businesses.
StartMarketing Strategies for Business Success: An Introduction (3:12)
StartWhat Exactly Is Marketing & What Does It Mean For Your Business? (2:43)
StartWhat Are We Up Against In Making Marketing Work? (8:19)
StartCommon Marketing Mistakes: How Do You Measure Up? (4:30)
StartWhat Do Marketing-Focused Businesses Have & Do? (1:29)