Psychology Of Business 4: Influence And Leadership

Influential Strategies To Influence Your Team, Improve Business Relationships And Become A More Effective Leader

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You Will Learn To

  • Understand how social influence affects your ability to persuade your colleagues and team members
  • Realise why people follow social norms and how you can use this information to better influence your team
  • Apprehend how to use social identity to boost your team's self-esteem
  • Perceive how your audience, credibility and message can help you develop an effective persuasive communication strategy
  • Use openness, conscientiousness, extroversion, agreeableness and neuroticism to tap into the psychology of others
  • Determine your leadership style for more impactful interactions
  • Utilise Hofstede's Cultural Dimensions Theory to communicate with others from different cultures better

Who Is The Course For?
  • Mid-career professionals who want to have a more positive influence on team members to create a better work culture
  • Aspiring entrepreneurs who want to become effective leaders
  • Managers who want to understand how sharing their audience's beliefs can help them get more support in decision-making
  • Leaders who want to learn how to adapt their leadership style to suit their team members
  • C-level executives who want to be more persuasive and maintain quality business relationships

About The Course

Would you like to learn how someone's cultural background influences your ability to persuade them? Would you like to learn how you can transition into a leadership role using key psychological techniques like social identity theory? Do you want to learn how understanding your audience can help you better appeal to their emotions? If so, then this is the course for you!

Being a leader doesn't always mean that you can influence your team. As you'll learn in this course, leadership influence encompasses much more than being in charge. It's about building relationships, being a good communicator, showing empathy and being helpful. Research shows that 90% of HR leaders say that to succeed in today's work environment, leaders must focus on the human aspects of leadership. Another study found that only 29% of employees believed their leader was a "human" leader. These statistics show that forming meaningful connections with your team is essential if you want to be successful and more influential.

Over six short video lectures, we will guide you as we unravel the intricacies of persuasive communication and leadership. Throughout this course, you will gain valuable insights into the dynamics of social influence and how it directly impacts your ability to persuade and connect with your audience. You will unveil the significance of social norms and show you how understanding them can empower you to influence your team effectively. We will delve into the concept of social identity, demonstrating how to leverage it to enhance your team's self-esteem and create a positive and collaborative work environment. You will also navigate the intricacies of crafting a persuasive communication strategy by examining the interplay between your audience, credibility, and message. We will take you through the process of tailoring your approach to resonate with diverse personalities and preferences.


Furthermore, explore the dimensions of personality - openness, conscientiousness, extroversion, agreeableness, and neuroticism - and understand how they play a pivotal role in determining your leadership style. Finally, you will uncover how this self-awareness can be harnessed to lead authentically and make a lasting impact.

By the end of this course, you will understand how social identity, using effective persuasive communication strategies and culture, can impact your leadership style. This Influence and Leadership course is part four of our six-course series, Psychology Of Business. If you're interested in learning more about how to use psychological techniques to have a more positive influence over your team and be a more effective leader, then check out the other courses in the series, as well as our wider catalogue. Enrol now to learn more!


Your Instructor


The Expert Academy
The Expert Academy

The Expert Academy courses are the culmination of a collaborative effort by diverse specialists. We use the latest knowledge, ensuring that our courses remain grounded in the most current findings, trends and breakthroughs.

Comprising experts in research, psychology, instructional design and content writing, our multidisciplinary team is at the forefront of online education innovation. Our content writers are carefully selected for their ability to distil complex concepts into clear and engaging narratives. They are skilled at creating a learning experience that feels like an enlightening conversation with a trusted mentor. Our instructional designers ensure that course materials are not only educational but also engaging. They work closely with our design team, who create slides and graphics that enhance both the content's aesthetic appeal and your comprehension.

At The Expert Academy, our combination of expertise, design skills and engagement techniques sets the gold standard in online education. This effort ensures that our courses are informative and captivating, providing an unparalleled learning experience.


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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