You Will Learn:
- How to successfully manage and improve your online reputation
- The key principles of business reputation management
- Key reputation management techniques
- How to build brand reputation and ensure your company is always presented in a good light
- Recognising risks and threats to your reputation and how to deal with them
- Responding to online comments and reviews
Who Is This Course For?
- Business owners looking to manage and improve their company’s reputation
- Professionals responsible for company reputation management
- Individuals looking to maintain and improve their personal reputation
About The Course
Are you looking to enhance and improve either your personal reputation or the reputation of your business? Do you want to know the five key principles of online reputation management? Do you want to know the secret threats and risks that may harm your reputation and the solutions you can apply to avoid them? If so, this course is just for you.
Why is it important to manage your online reputation? Your reputation is as fragile as a bubble. It takes years and years to build and can be destroyed in an instant. Your reputation, whilst different to your character, greatly defines how you are treated by the outside world, and it can be the key to many of life’s doors. It’s just a case of knowing how to successfully manage your online reputation, and how to spot some common pitfalls.
In this course, you will learn all the tenets of reputation management, and how you can stop it from being harmed as it grows. Mastering this skill involves understanding various principles of reputation management, including risk recognition, positive action, responsiveness and aiming to be the best.
By putting these principles into action, not only will you have a sparkling reputation, but you will know exactly how to monitor it and embrace uncertainty when it comes your way.
It is crucial for managing your online reputation regardless of whether it is personal or business-based, as the Internet can be a cruel and calloused place. By learning exactly how to deal with negative comments and reviews, you can portray yourself in an honest, genuine and transparent way, such that people are more likely to trust you, even if they don’t know you in the slightest!
A great character deserves a great reputation, so do yourself justice and learn about reputation monitoring and management, so you can present yourself in the best way possible.
“Alan, most of the time it is hard to get honest replies from people about the content of my communication, and how I can become better at what I do. Thank you very much for your professional advice and help – I really appreciate it.” – Dame Tanni Grey-Thompson, The UK’s most successful Paralympic athlete.
Alan is a reputation expert who was Past President of the Global Speakers Federation and is the director of MediaCoach. He is also an author and journalist, and both a TV presenter and expert interviewee. He has been speaking remotely since 1998, and created a Facebook group for fellow professionals who wish to speak remotely. It’s called, unsurprisingly, Remote Speaking. His clients include politicians, TV presenters and sports stars as well as companies including Virgin, Google, The Beverly Hills Hotel, BMW and Mumm Champagne. The Independent newspaper listed him as “one of the top 10 media experts in the UK”.