Reputation Management

Grow And Maintain Your Business Reputation

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Introduction

Your reputation can be considered as being 'what people say about when you're not listening'.

It can be said online or offline and it can be beneficial or detrimental. Understanding how to properly manage your company's reputation can be one of the most important skills to learn. It can be the difference between triumph and catastrophe.

Your reputation is as fragile as a soap bubble. It can take years to build and can be destroyed in an instant. This course shows you how to avoid pins.

About the course

In this course, we delve into the most important factors that make up reputation management. You will learn how best to prepare for any crises and how to deal with them when they do inevitably arise, as well as covering three famous case studies of poorly handled reputation management.

We cover The 5 Principles of Reputation Management:
  1. Recognising Risk
  2. Alertness and Monitoring
  3. Positive Action
  4. Responsiveness
  5. Being the Best

By the end of the course you will have a full understanding of how to build a comprehensive reputation management strategy for your company and to be well-positioned to deal with any reputational crisis.

What you’ll learn

  • How to build and manage a reputation both online and offline
  • Recognising potential risks
  • Building a reputation from first principles
  • Monitoring your reputation
  • Dealing with threats
  • Online comments and reviews and who to respond
  • The five essential techniques of reputation management
Who this course is for:

Anyone who needs to have a good and long-standing reputation, whether in business or personally.


Your Instructor


Alan Stevens
Alan Stevens

Alan is a reputation expert who was Past President of the Global Speakers Federation and is the director of MediaCoach. He is also an author and journalist, and both a TV presenter and expert interviewee. He has been speaking remotely since 1998, and created a Facebook group for fellow professionals who wish to speak remotely. It’s called, unsurprisingly, Remote Speaking. His clients include politicians, TV presenters and sports stars as well as companies including Virgin, Google, The Beverly Hills Hotel, BMW and Mumm Champagne. The Independent newspaper listed him as “one of the top 10 media experts in the UK”.


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!