Sales Mastery For Profit Growth
Use The Psychology of Sales And Proven Techniques To Improve Your Strategy, Influence Customers And Close More Deals
You Will Learn
- About the psychology of sales and how to apply it in real-life scenarios
- The customer’s decision-making process when considering a purchase
- Why your customer’s mindset - and your own - matter when selling, and what to do about it
- Tried and tested sales psychology tips and techniques that are that will engage your customer and close the purchase
Who Is The Course For?
- Sales professionals and business owners looking for an improved sales strategy
- Professionals looking to maximise sales conversions using psychological tricks and methods
- Any business owner prioritising profitable growth for their company
- Anyone looking to better understand the psychology of human persuasion and getting what you want
About The Course
Maximising sales and profits is no easy feat, especially if you don’t have a foolproof plan that will engage the customer and close the purchase. In most cases, businesses’ sales methodologies don’t delve deep enough into the psychology of the customer. Only then will they truly understand how to persuade and bargain correctly to keep the consumers on their side.
In this course, you are going to understand exactly how to use psychology in sales, and how to implement these techniques within your current sales methodology. The content will largely focus on the customer’s perspective and state of mind, which we then make best the use of to navigate the way we speak to them.
The beginning of the course will take a look at customer drives, which are influenced by Maslow’s ‘Hierarchy of Needs’. This ties in with a case study from Coca-Cola, which you will find very useful going forward when applying these sales psychology techniques.
The course will then shift over to a focus on your own state of mind. Whilst you might think the customer’s psychology is the one and only priority when closing a sale, you might be surprised to know that your inner workings are just as important.
State of mind will be a running theme within the course - as you soon come to learn that the psychology of sales is a two-way process, you can align both your psyches to get the most out of the conversation.
The course will conclude with a six-step process that you can apply to your main sales strategy. Using preparation, connection, probing, matching, agreeing and finally closing, you will have a robust plan that will see you put together all the sales psychology techniques you have learnt earlier in the course.
Once you have run over a final content checklist, you will then have mastered the art of sales psychology. Using this newfound confidence, you will be able to navigate any sales dialogue to get exactly what you want. Not only that, but you will be able to teach others, making this sales psychology course perfect for business leaders who want their team to follow in the same footsteps. Enrol now!
Gavin Presman runs Inspire, a personal and professional training venture which he launched in 2002. Over the last 20 years, he has coached and trained sales teams at some of the worlds leading commercial teams at leading media and technology businesses, including Microsoft, Guardian Media Group and Twitter, and creative business, including Global Radio, Bauer and We Are Social.
Over the past 5 years, he has been developing sales teams to use the Inspiring Challenger Sale, a methodology that is proven to be more effective than any other in times of economic downturn.
He has written 2 best-selling books on Sales and Negotiation and regularly delivers negotiation and influence training across the world, through Inspire, Cultivate, Lumina Learning and DOOR International.
Gavin is the son of a teacher/politician/preacher and a City lawyer. Evenings in the Presman household involved little TV and much debate, and Gavin learned from his father the importance of understanding all sides of an argument, from his mother how to use a good story, and from his grandfather how to make a good deal.
StartEverybody Sells (2:36)
StartTaking The Fear Out Of Selling (2:17)
StartThought Exercise: Gut Feel (0:38)
StartYou Need To Believe (2:00)
StartExercise: Jumping In The Customer’s Shoes (0:53)
StartDon't Focus On Closing (2:12)
StartABC (Attunement, Buoyancy And Clarity) (1:54)
StartDid You Always Dream of Being in Sales? (1:09)
StartExercise: The Notebook (0:39)
StartMaslow's Hierarchy Of Needs (2:53)
StartLearning From Coca-Cola (3:18)
StartWhy The Buyer's State Of Mind Matters (3:54)
StartWhy Your State Of Mind Matters (2:19)
StartMood Fluctuations (3:47)
StartThe Customer's Decision-Making Process (2:19)
StartExercise: What Is The Customer Thinking? (1:45)
StartPrepare, Connect, Probe, Match, Agree, Close (3:23)