Sales Skills: Implement A Customer-Centric Sales Strategy To Maximise Retention And Growth
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You Will Learn To
- Master the skills of a sales-driven customer success manager.
- Cultivate long-term customer partnerships.
- Understand cross-selling and upselling techniques for CSMs.
- Measure customer success.
- Use data to drive customer engagement and growth.
- Collaborate success by aligning sales and customer teams.
Who Is The Course For?
- Customer Success Leaders who aim to oversee initiatives that meet customer needs while driving revenue growth.
- Sales Managers who want to work closely with customer success teams to align sales strategies with customer requirements.
- Marketing Professionals who want to collaborate with customer success teams to create targeted campaigns based on customer feedback and data.
- Product Managers who seek to integrate customer insights from success teams to inform product development and enhancements.
- Data Analysts who want the skills to analyse customer behaviour and engagement metrics to provide actionable insights.
- Customer Support Representatives who want to facilitate seamless communication between customers and success teams.
About The Course
Do you want to boost your organisation’s customer retention rates? Would it be helpful for you to learn upselling and cross-selling techniques to boost sales conversions? Are you interested in developing long-term customer partnerships to increase revenues? If you answered yes to any of these questions, then this course is for you!
Customer success has always been important in the business world. However, with the advent of modern technologies and multiple customer touchpoints, it has become apparent that organisations need to equip sales leaders with the right business strategies to drive consistent growth in this new business landscape. According to a survey, 78% of sales reps engaged on social media and multiple platforms outsell peers who only depend on legacy touchpoints. This statistic highlights that modern sales strategies must target a wide variety of avenues for long-term success. From acquiring to retaining customers, the entire sales funnel needs to be analysed carefully to create data-driven campaigns and strategies that can tap into customers with extreme efficiency. One way to do this is to transform the organisation into a customer-centric company that focuses on customer satisfaction and believes in cultivating long-term customer partnerships. And that is exactly what this course is designed to teach you to do.
Over a series of short video lectures, we will uncover the essential skills needed to become a highly effective, sales-driven Customer Success Manager (CSM). As the role of CSMs continues to evolve, understanding how to drive both customer satisfaction and revenue growth is key. This course is designed to equip you with the tools and techniques necessary to build lasting customer relationships while actively contributing to your company's bottom line. You will dive into the strategies that cultivate long-term customer partnerships, focusing on creating value beyond the initial sale, and learn how to understand your customers' needs deeply and tailor solutions that foster trust, satisfaction and loyalty. We will guide you through the art of cross-selling and upselling within the context of customer success. You will explore proven techniques that allow you to identify opportunities to increase revenue while strengthening your relationship with clients.
You will also learn how to effectively measure customer success using key metrics, ensuring that you're able to track the value you're delivering and adjust your strategies as necessary. This will include diving into the various metrics that reflect customer health, satisfaction and the likelihood of renewals or churn. Throughout the course, we will show you how to use data to drive customer engagement and foster sustainable growth. You will explore how to harness customer insights, segment data and leverage analytics to tailor your approach for optimal results. Finally, we will demonstrate the importance of collaboration in achieving success. You'll learn how aligning sales and customer teams can ensure seamless communication and a unified strategy, paving the way for mutual success and exceptional customer experiences.
By the end of this course, you will have developed a robust skill set that empowers you to effectively balance customer satisfaction with revenue growth, making you an indispensable part of your organisation's customer-centric strategy. Enrol now to learn more!"
Your Instructor
The Expert Academy courses are the culmination of a collaborative effort by diverse specialists. We use the latest knowledge, ensuring that our courses remain grounded in the most current findings, trends and breakthroughs.
Comprising experts in research, psychology, instructional design and content writing, our multidisciplinary team is at the forefront of online education innovation. Our content writers are carefully selected for their ability to distil complex concepts into clear and engaging narratives. They are skilled at creating a learning experience that feels like an enlightening conversation with a trusted mentor. Our instructional designers ensure that course materials are not only educational but also engaging. They work closely with our design team, who create slides and graphics that enhance both the content's aesthetic appeal and your comprehension.
At The Expert Academy, our combination of expertise, design skills and engagement techniques sets the gold standard in online education. This effort ensures that our courses are informative and captivating, providing an unparalleled learning experience.
Frequently Asked Questions
When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.