Implement Essential Social Media Policies To Protect Your Brand

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You Will Learn To

  • Understand the advantages of implementing a social media policy to protect your brand from legal and security issues
  • Amend your current acceptable use policies to cover social media and boost productivity
  • Appreciate how real-life companies use social media to develop brand awareness and engage with consumers
  • Boost your brand image and improve your credibility through employee advocacy
  • Use the various legal and regulatory frameworks to develop your policy

Who Is The Course For?

  • Social media managers who want to help their clients boost brand awareness and employee engagement
  • Employers who want to comprehend the importance of a social media policy and how it helps with advocacy
  • Marketing managers who want to understand why employee training and awareness can help companies avoid compliance breaches
  • Employees who want to learn the regulatory framework that guides their employer's ability to monitor their social media usage and to what extent
  • C-level executives who want to know how social media can be used to reduce recruitment costs and help you learn more about potential recruits

About The Course

Would you like to learn how implementing a social media policy can help protect your company from legal complications? Do you want to understand how to maintain a professional demeanour on social media, especially when representing your company? Are you interested in harnessing the benefits of social media while maintaining a positive online presence? If so, then this is the course for you!

Social media usage is on the rise yet research has found that 45% of companies have no social media policy to govern their employees' usage while on the job. A social media policy outlines clear, concise guidelines about how employees should behave online, in both their personal and professional activities. Its most important functions are to safeguard the company's image and reputation, help you communicate with your workers and make recruitment easier. This is why it's so important to have your company's social media policy in place and this course is designed to help you to do just that!

Over a series of short video-based lectures, you will gain a deep understanding of the multifaceted world of social media and acquire practical skills to fortify and elevate your brand. You will learn how implementing a well-crafted social media policy can serve as a powerful asset in shielding your brand from the evolving challenges of the digital landscape and uncover the advantages of such policies, from mitigating risks to maintaining brand integrity. We will guide you through the process of amending your current acceptable use policies, ensuring they are tailored to effectively address the unique nuances of social media. This adaptation not only bolsters brand protection but also acts as a catalyst for boosting overall productivity within your organisation.

Real-life case studies will show you how leading companies strategically utilise social media to foster brand awareness and actively engage with their consumer base. From these, you will gain actionable insights and practical applications that you can tailor to your brand strategy. We will next explore the transformative potential of employee advocacy in shaping your brand image and discover how to empower your workforce to become brand ambassadors, amplifying your reach and enhancing credibility with your audience. Additionally, to ensure your social media policies align with legal and regulatory standards, we will navigate the various frameworks governing this dynamic landscape. Lastly, we will equip you with the tools you need to develop a comprehensive policy that not only complies with legal requirements but also positions your brand securely against potential risks.

By the end of this course, you'll know the key elements of a social media policy and how each component can be used to protect your brand and employees. Enrol now to learn more!


Your Instructor


The Expert Academy
The Expert Academy

The Expert Academy courses are the culmination of a collaborative effort by diverse specialists. We use the latest knowledge, ensuring that our courses remain grounded in the most current findings, trends and breakthroughs.

Comprising experts in research, psychology, instructional design and content writing, our multidisciplinary team is at the forefront of online education innovation. Our content writers are carefully selected for their ability to distil complex concepts into clear and engaging narratives. They are skilled at creating a learning experience that feels like an enlightening conversation with a trusted mentor. Our instructional designers ensure that course materials are not only educational but also engaging. They work closely with our design team, who create slides and graphics that enhance both the content's aesthetic appeal and your comprehension.

At The Expert Academy, our combination of expertise, design skills and engagement techniques sets the gold standard in online education. This effort ensures that our courses are informative and captivating, providing an unparalleled learning experience.


Course Curriculum


  Introduction
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  Social Media Policies In The Workplace
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  Conclusion
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!