Sales Skills: Master The Sales Funnel To Optimise Your Winning Sales Process

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You Will Learn To

  • Understand the four stages of a sales and marketing funnel.
  • Optimise your funnel using key sales metrics and principles.
  • Create an ideal customer profile to guide your sales efforts.
  • Uncover and respond to your customers' real wants and needs.
  • Align your sales process with the buyer’s journey to build trust and value.
  • Use pre-call planning to improve sales conversations and outcomes.
  • Enhance customer experience and grow recurring revenue.
  • Assess customer lifetime value and retain loyal, long-term customers.

Who Is This Course For?

  • Sales professionals who want to refresh their knowledge of core sales principles and adapt to a changing sales environment.
  • Individuals new to sales who want to build a strong foundation in sales funnels, customer journeys and modern selling strategies.
  • Professionals in non-sales roles - such as marketing, product development, finance or HR - who want to better understand sales to support growth and collaboration.
  • Anyone working alongside sales teams or recruiting for sales roles who needs a deeper grasp of sales fundamentals.

About The Course

Do you want to build a modern sales process that truly satisfies your customers’ needs? Are you ready to learn the foundations of an effective sales and marketing funnel that delivers results? If so, this Sales Foundations and Fundamentals course is for you.

The sales landscape has changed dramatically in recent years, driven by shifting buyer behaviour, digital transformation and new technologies. Yet while the sales environment has evolved, the core principles of effective selling remain the same. This course is designed to ground you in those fundamentals, while also giving you the tools to adapt and thrive in today’s market.

You’ll learn how to structure a high-performing sales and marketing funnel, optimise it with the right metrics and create a sales process that aligns with your customers’ journey. You’ll explore how to define your ideal customer profile, build strong pre-call plans, assess customer lifetime value and deliver an excellent experience that drives loyalty and repeat business.

The course is practical and hands-on, delivered through short video lessons supported by worksheets, reference materials and downloadable resources. Whether you’re refreshing your knowledge, new to sales or working closely with sales teams, this course gives you a clear understanding of the terminology, strategy and tools used in high-performing sales functions.

By the end, you’ll have the skills to define a successful sales process, engage customers more meaningfully and build long-term profitable relationships that support business growth.

Enrol now to strengthen your sales foundations and set yourself up for success.


Your Instructor


Janice B Gordon
Janice B Gordon

Janice B Gordon is a Consultant, International Speaker, Educator, Facilitator and Author of Business Evolution Creating Growth in a Rapidly Changing World and co-author of Heels to Deals: How Women are Dominating B2B Sales.


She has managed her social capital actively and was awarded #25 of Sage Top 100 Global Business Influencers in 2017.


She was recently recommended by LinkedIn Sales as one of 15 Innovating Sales Influencers to Follow in 2021, was listed as one of the Top 50 Global Thought Leaders and Influencers on Customer Experience in 2020 and one of 150 Women B2B Thought Leaders You Should Follow in 2021.


Janice B Gordon is known as The Customer Growth Expert, hosts the multi-award-winning Scale Your Sales Podcast and is the founder of the Scale Your Sales Framework and the highly-rated Scale your Sales Podcast, which helps sales organisations reimagine their Revenue Growth Through Customer Excellence and Sales.


Course Curriculum


  Introduction To The Course
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  Funnel Creation And Optimisation
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  Generating Sales
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  Recurring Sales
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  Conclusion
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!