Social Media has become an essential business tool… so the first thing we need to think about is, who within our business is in charge of our social media strategy? Who is in charge of implementing it and most importantly and this is paramount, do they have the right knowledge to create the right strategies for us and our business, because what works in one platform, will not work on another one.

Elise believes that Social Media continues to be innovation, it continues to evolve each year… Evolution is about adaptation and so is Social Media… it’s one tool that we need to learn and adapt accordingly to our business digital media plan