Boost Brand Loyalty And Drive Sales Through Improved Customer Experience

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You Will Learn To

  • Understand why customer experience improvement is so important for business growth
  • Prioritise customers in every company-centric decision
  • Learn the ‘Six Ingredients of Customer Delight’
  • Monitor and resolve customer disappointment
  • Develop a plan that will enhance your business’ exposure through customer-focused actions
  • Improve customer experience by understanding how customers think.

Who Is This Course For?

  • Professionals looking to develop stellar customer service skills
  • Professionals wanting to know the skills it takes to delight your customers
  • Professionals in a customer-facing role who want to monitor consumers’ thought processes more effectively
  • Business leaders trying to connect with their brand audience better
  • Business owners wishing to grow their company through heightened exposure and enhanced customer satisfaction

About The Course

Are you looking to go above and beyond for your customers? Are you looking for that secret recipe that will take your customers from being ‘pleased’ to ‘delighted’? Do you understand the importance of customer service, but are looking for that extra actionable insight to get your business the exposure it deserves? This course will be the answer to all your problems - knowing how to improve customer experience can appear simple, but putting your knowledge into practice is another challenge altogether.

By looking at bespoke ‘3-D businesses’ and the way they treat their customers, you will soon understand exactly what it takes to whip up a state of ‘customer delight’. Not only does this provide natural exposure for your company, but it enhances the likelihood of customer recurrence, driving your profits up and boosting consumer loyalty. After all, doing that little bit extra requires minimal effort, but it goes such a long way.

The course content won’t only focus on advice and tips. It will give you deep insights into the customer’s psyche, giving you a clear understanding of what makes them ‘tick’. Applying this knowledge opens you up to a world of opportunities. You’ll be able to spot customer disappointment before it becomes a problem and use your understanding of their thought patterns to navigate the direction your company is going in. The customer comes first, so customer experience management should be at the top of your list of priorities. Improving customer experience requires a two-pronged approach.

It’s not just a case of knowing what makes them happy and working towards delivering on that - customer experience improvement comes from understanding your weaknesses and looking to resolve them before they hold you back. That way, you can then invest all your efforts into a strategy that moves your consumers from ‘delighted’ to ‘devoted’. Soon, they aren’t just happy with your product or service - it’s something they just cannot live without! Do you want your customers to be devoted to your business? Then we look forward to welcoming you today.


Your Instructor


Andy Hanselman
Andy Hanselman

Andy Hanselman helps businesses, leaders and teams create competitive advantage by ‘Thinking in 3D’! That means being ‘Dramatically and Demonstrably Different’! He has over 30 years researching, working with, and learning from successful disruptive and forward-thinking entrepreneurial businesses and their leaders and is a recognised expert on business competitiveness.


This has helped him identify the 8 Characteristics of 3D Leaders. Not the latest ‘fad’ or hyped ‘panacea’ for business success, nor a list of do’s and don’ts, or ‘magical answers’, but proven methodologies and processes that help successful winning leaders grow and develop their business, teams and themselves.


Andy is the author of 3 books (currently writing his 4th!) and loves sharing real insights into how these 3D Leaders create committed, motivated and effective people at every level. He brings these lessons to life by speaking at events, conferences, workshops and seminars around the world.


As a speaker, Andy thrives on interacting with people ensuring that they are challenged, stimulated and motivated. His style is participative, fast-paced, humorous and relevant. He believes people learn best by 'doing' and having fun! As a result, he works hard to offer them practical, stimulating fresh ideas, tools and techniques that provide no-nonsense ‘stuff’ they can actually use in their businesses immediately.


He has worked with a huge cross-section of businesses and sectors and has worked with businesses as wide-ranging as Tommy Hilfiger, Asda, B Braun, NHS, Universities and colleges, Vigor Enterprises Kuwait, Specsavers, Pallex, Grant Thornton, Jelf, Santander, Travelex, Mobile Mini and Ronseal and thousands of small and medium-sized growing, entrepreneurial businesses.


Course Curriculum


  Delighted & Devoted Customers? What's All This About?
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  Make It Easy
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  Delight Your Customers
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!