
You Will Learn To
- Understand key business growth strategies to drive profitability.
- Create a tailored business plan focused on sustainable, profitable growth.
- Apply the ‘Routes To Profitability’ model to your own organisation.
- Improve profit margins through cost reduction and operational efficiency.
- Recognise why some businesses struggle to increase profitability as they scale.
- Learn from real-life case studies of companies that successfully boosted profits.
- Accelerate growth by encouraging customer recurrence and increasing market exposure.
Who Is This Course For?
- Business owners and entrepreneurs seeking practical strategies to grow their company profitably.
- Team leaders, finance managers and decision-makers responsible for budgeting and financial performance.
- Professionals who want to deepen their understanding of profitability and business growth principles.
- Aspiring leaders preparing for senior roles with a focus on strategic planning and financial success.
About The Course
How can a company improve profitability? Regardless of your business sector, profits don’t come as naturally as you might think. First, you need to have a plan of attack that will run expenses down whilst keeping income on a steady upwards path.
In this course, you will learn various business growth strategies for profitability. More importantly, you will be taught the key motivational tactics to get your whole team fixated on profits, as this is a key driver of consistent business growth.
This course will steer away from fancy accounting tricks. In actual fact, there will be very little accounting covered at all. What this course wants you to appreciate is that the best way to drive profitable growth is when everyone in the business sees profit as their common goal. Once everyone has it as their main priority, the pieces of your growth plan will naturally fall into place.
So what about your business growth plan? How do you go about creating that? This course will help you devise that too, with help from the Routes For Profitability model. This framework discusses all the directions you can take your business in, and how they can be best used for profitable growth. You’ll also learn some key principles to keep profit margins as wide as possible, so your growth plan remains robust and fool-proof for the future.
Many businesses, no matter the level of success they encounter, record zero profits for many years. At times, this is attributable to the sector they operate in. It may also be down to heavy reinvestment. Regardless of the reasons, your business might fall into this trap too. If you are not profiting, there’s very little leeway to subsidise your company during expensive crisis events. So, make sure you are always one step ahead, enrol in the course, and begin recording profits as soon as possible.
Your Instructor

Andy Hanselman helps businesses, leaders and teams create competitive advantage by ‘Thinking in 3D’! That means being ‘Dramatically and Demonstrably Different’! He has over 30 years researching, working with, and learning from successful disruptive and forward-thinking entrepreneurial businesses and their leaders and is a recognised expert on business competitiveness.
This has helped him identify the 8 Characteristics of 3D Leaders. Not the latest ‘fad’ or hyped ‘panacea’ for business success, nor a list of do’s and don’ts, or ‘magical answers’, but proven methodologies and processes that help successful winning leaders grow and develop their business, teams and themselves.
Andy is the author of 3 books (currently writing his 4th!) and loves sharing real insights into how these 3D Leaders create committed, motivated and effective people at every level. He brings these lessons to life by speaking at events, conferences, workshops and seminars around the world.
As a speaker, Andy thrives on interacting with people ensuring that they are challenged, stimulated and motivated. His style is participative, fast-paced, humorous and relevant. He believes people learn best by 'doing' and having fun! As a result, he works hard to offer them practical, stimulating fresh ideas, tools and techniques that provide no-nonsense ‘stuff’ they can actually use in their businesses immediately.
He has worked with a huge cross-section of businesses and sectors and has worked with businesses as wide-ranging as Tommy Hilfiger, Asda, B Braun, NHS, Universities and colleges, Vigor Enterprises Kuwait, Specsavers, Pallex, Grant Thornton, Jelf, Santander, Travelex, Mobile Mini and Ronseal and thousands of small and medium-sized growing, entrepreneurial businesses.