Adopt Qualitative Research And Data Analysis Skills To Better Understand Your Market

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You Will Learn

  • Use an effective, personalised qualitative research methodology
  • Assess the strengths and weaknesses of different types of qualitative research
  • Apply the fundamentals of research design
  • Develop a toolkit of skills for analysing datasets
  • Apply suitable analysis methods
  • Use the most effective data collection methods
  • Become a flexible and adaptive researcher

Who Is This Course For?

  • Market researchers, project managers and process managers looking to gain more experience gathering and analysing qualitative data
  • Business leaders or directors looking to enhance the qualitative research methods employed within their organisation
  • Small business owners wanting to leverage the power of data for greater business results
  • Any other professional wanting more from their qualitative data processes

About This Course

Digital transformation is taking over at an unprecedented rate. Amidst all the dialogue about data collection, there are scarce resources for learning to develop a proper qualitative research methodology. Has the whole idea of qualitative research design seemed to become more of a buzzword than a practical implementation? Are you finding your desired research approach to be an elusive idea?

This course guides you through types of qualitative research and provides you with the tools to apply meaningful analysis methods for your own business scenarios. Many leading businesses such as Google, Microsoft and Apple, as well as governments and councils, now use qualitative analysis in their market research divisions to better understand their day-to-day lives. When percentages and numbers just aren’t enough and you’re looking to really understand your stakeholders, developing and refining the required skills is a necessity. Being able to critically read qualitative data and produce your own analysis projects will provide you with the skills to maintain a customer-centric and productive business in these dynamic contemporary times.

This course provides you with a comprehensive overview of the circumstances where types of qualitative research are used, empowering you to confidently choose the methodology that best suits your business goals. Whether it is to improve processes, make operations more satisfying for stakeholders, or emerge as a highly customer-centric force in your market niches, data analysis in qualitative research is the bread and butter, the digital-age messiah that delivers every time. You’ll learn various methods for conducting this research, including data collection and analysis methods, and presenting the data in different contexts to different audiences.

Start your optimised research approach now and hook onto the runaway train of the digital age. There’s nothing better for business operations than a refined and effective qualitative research methodology. Let’s build one today.


Your Instructor


The Expert Academy
The Expert Academy

The Expert Academy courses are the culmination of a collaborative effort by diverse specialists. We use the latest knowledge, ensuring that our courses remain grounded in the most current findings, trends and breakthroughs.

Comprising experts in research, psychology, instructional design and content writing, our multidisciplinary team is at the forefront of online education innovation. Our content writers are carefully selected for their ability to distil complex concepts into clear and engaging narratives. They are skilled at creating a learning experience that feels like an enlightening conversation with a trusted mentor. Our instructional designers ensure that course materials are not only educational but also engaging. They work closely with our design team, who create slides and graphics that enhance both the content's aesthetic appeal and your comprehension.

At The Expert Academy, our combination of expertise, design skills and engagement techniques sets the gold standard in online education. This effort ensures that our courses are informative and captivating, providing an unparalleled learning experience.


Course Curriculum


  Introduction
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  Defining Qualitative Research
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  Designing Qualitative Research
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  Conducting Qualitative Research
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  Analysing Qualitative Research
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  Conclusion
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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