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Business Analytics: Use Qualitative Research And Data Analysis To Better Understand Your Market
Introduction
Introduction to the Course (3:11)
Defining Qualitative Research
What is Qualitative Research? (7:45)
Why Qualitative Research? (2:07)
Designing Qualitative Research
Types of Qualitative Research (1:12)
Background Research and Observational Research (5:42)
Interviews and Focus Groups (5:16)
Choosing a Method (4:20)
Conducting Qualitative Research
Finding Participants (8:16)
What does a 'Good' Qualitative Researcher do? (3:05)
Ethical Considerations (3:09)
Analysing Qualitative Research
How to Analyse Data (4:19)
Summarising Findings for Different Audiences (4:26)
Conclusion
Review of Course and Final Assignment (2:38)
Why Qualitative Research?
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