The Psychology Of Persuasion And Influence

Master Business Communication Skills With Psychology Techniques

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You Will Learn

  • Understand and apply different persuasive psychology techniques
  • Understand different communication skills in psychology and how to use them to influence people
  • Apply and enhance your communication and persuasion skills to get exactly what you want from someone
  • Apply 'influencing' communication skills when you want to persuade or change someone’s mind
  • Recall the 7 primary psychological drivers in humans
  • Understand the basic concepts of behaviour and the formation of opinions
  • Interpret body language and micro-expressions
  • How to persuade and influence difficult people that won’t have their minds changed
  • How to use persuasion and influence to better your relationships and generate empathy

Who Is The Course For?

  • Professionals wanting to know how to improve business communication skills using persuasive psychological techniques
  • Anyone wanting to know how to develop persuasion skills
  • Anyone wanting to know how to improve influencing skills
  • Anyone curious about the psychology of persuasion, influence and motivated communication
  • Individuals looking to enhance their relationships with their loved ones, work colleagues and friends
  • Anyone wanting to better relate to people through the generation of persuasion-based empathy

About The Course

Many believed that persuasion and influence were natural gifts that some people had, whilst others simply didn’t. Whilst it is true that some people are naturally good persuaders and excellent communicators, that doesn’t mean it can’t be taught.

This course will teach you all the communication and persuasion skills necessary to influence anybody. Some may argue that it is unethical to persuade people for personal gain, but that is only the case if it is done with bad intentions at heart. Persuasion can build empathy, can better the relationships you have with those around you, and can get you to places and experiences in life you once only dreamt of.

After a brief introduction with the course expert, Phillip Hesketh, you will learn the key concepts of human behaviour including the seven psychological drivers, the mechanics of conversation, first impressions and opinion formation.

Persuasion and influence are useless unless you can gauge how the other person is feeling. That is why reading body language is so important when it comes to applying communication and persuasion skills.

As well as learning how to deal with difficult people, you will also be taught about the universality of persuasion - specifically, how you can use it at work as well as home. Hesketh explains that companies and relationships follow the same course, and can be improved in a similar way using the right persuasive psychological techniques.

The course will finish off with a general overview of how you can get on better with everyone. Concepts such as trust building, linear probing and empathy are covered in extensive detail, giving you the right tools to become a master in business communication and steer your life in the direction you want.


Your Instructor


Philip Hesketh
Philip Hesketh

Philip Hesketh is a motivational speaker specialising in persuasion and influence. His keynote talks have inspired thousands of professionals to engage in better relationships with their clients and customers and increase sales.

Philip’s whole career history is steeped in Business Development. From Procter & Gamble and Tyne Tees Television, to his own advertising agency; his track record of getting new clients is, to use a client’s expression, ‘World Class’.

He has learned what clients want and what they don’t. He has learned what works and what doesn’t. In building a business from zero to £48m he made many, many mistakes. And he claims to have learned more from the mistakes than from the many successful pitches to blue chip companies. His in-house programmes usually form a trilogy over three half days with the focus very much on how to develop relationships and become more persuasive and influential through understanding the whole psychology of why we do what we do.

Some of Phil's glowing endorsements :

  • "Actor, philosopher, seller, brain shaker, stand-up performer. Your capacity to capture the audience and play with it is unique." Richard Re ~ Business Leader, WELLA
  • "Outstanding! What an absolute joy to listen to your inspirational, entertaining and enlightening presentation." Rosemary Conley, Rosemary Conley Diet and Fitness
  • "I was learning and laughing out loud at the same time. The man’s a star" Kevin Skym ~ Head of Commercial Banking, HSBCA
  • "Brilliant talk! Thank you very much indeed for coming over to Monaco and entertaining us so brilliantly. It wasn’t just your spellbinding delivery, but all of us felt we had so much take home value from the content. The little leaflet is great and I am sure those present will gain a lot from it."
    Michel Wainwright- Managing Director, Boodles Jewellers
  • “Probably the most useful day I have ever spent.” Vernon Kinrade - PR & New Media Manager, Akzo Nobel

Course Curriculum


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Available in days
days after you enroll

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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