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The Psychology Of Persuasion And Influence
Introduction
What You Will Learn on This Course (0:53)
Who is Philip Hesketh? (0:38)
Our Seven Fundamental Psychological Drivers
Psychological Drivers: 1 - Love, 2 - Importance & 3 - Belonging (4:10)
Psychological Drivers: 4 - Belief (3:08)
Psychological Drivers: 5 - Certainty & Uncertainty (3:44)
Psychological Driver: 6 - Need for Growth (3:02)
Psychological Driver: 7 - Need for a Place (4:16)
Why We Do What We Do and How We Form Opinions
First Impressions ~ How They’re Formed and How to Form a Good One (3:34)
The ‘Facts, Feelings and After Effects’ of Every Conversation (5:54)
How to Get People to Jump Through Hoops like a Dolphin (4:13)
The Psychological Difference Between Persuasion and Influence (3:26)
The Importance of Understanding How People Have Beliefs and How Placebos Work (4:18)
Body Language: Reading It and Interpreting It
How to Read Body Language and the ‘Tells’ (4:12)
The Difference Between ‘Intent’ and ‘Impact’ (2:42)
How to Work out What People Really Mean When They Say Certain Things (4:07)
The Big Difference That Little Words Can Make (3:13)
How to Tell When People Are Lying and What to Do About It (2:42)
How to Handle Difficult People with a Smile
How to Put Things Right When You’ve Put Things Wrong (3:45)
The Principles of Objection Handling (2:36)
The Importance of Being Part of the Solution (5:15)
Constructive Criticism (3:28)
How to Handle Difficult Situations During and After the Event (5:19)
How to keep improving relationships
How The Roman Empire, The Beatles, and the Titanic really failed (4:36)
How and why all relationships and companies follow the same course (4:39)
How to keep improving even the best relationships (5:15)
How relationships develop and how to relate to people
How to develop trust and how to measure it (4:52)
How get on with everyone better (4:08)
How to understand people better and the role of linear probing (3:32)
How to improve all your relationships in the long term (3:00)
Conclusion
What we've covered so far (1:31)
Next Steps (0:39)
Psychological Drivers: 5 - Certainty & Uncertainty
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