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Adopt Qualitative Research And Data Analysis Skills To Better Understand Your Market
Introduction
Introduction to the Course (3:14)
Defining Qualitative Research
What is Qualitative Research? (7:53)
Why Qualitative Research? (2:06)
Designing Qualitative Research
Types of Qualitative Research (0:59)
Background Research and Observational Research (6:01)
Interviews and Focus Groups (5:40)
Choosing a Method (4:32)
Conducting Qualitative Research
Finding Participants (8:57)
What does a 'Good' Qualitative Researcher do? (3:16)
Ethical Considerations (3:22)
Analysing Qualitative Research
How to Analyse Data (4:37)
Summarising Findings for Different Audiences (4:40)
Conclusion
Review of Course and Final Assignment (2:40)
Interviews and Focus Groups
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