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The Psychology Of Persuasion And Influence
Introduction
What You Will Learn On This Course (0:53)
Who Is Philip Hesketh? (0:38)
Our Seven Fundamental Psychological Drivers
Psychological Drivers: 1. Love, 2. Importance And 3. Belonging (4:10)
Psychological Drivers: 4. Belief (3:08)
Psychological Drivers: 5. Certainty And Uncertainty (3:44)
Psychological Driver: 6. Need For Growth (3:02)
Psychological Driver: 7. Need For A Place (4:16)
Why We Do What We Do and How We Form Opinions
First Impressions: How They’re Formed And How To Form A Good One (3:34)
The ‘Facts, Feelings And After Effects’ Of Every Conversation (5:54)
How To Get People To Jump Through Hoops Like A Dolphin (4:13)
The Psychological Difference Between Persuasion And Influence (3:26)
The Importance Of Understanding How People Have Beliefs And How Placebos Work (4:18)
Body Language: Reading It and Interpreting It
How To Read Body Language And The ‘Tells’ (4:12)
The Difference Between ‘Intent’ And ‘Impact’ (2:42)
How To Work Out What People Really Mean When They Say Certain Things (4:07)
The Big Difference That Little Words Can Make (3:13)
How To Tell When People Are Lying And What To Do About It (2:42)
How to Handle Difficult People with a Smile
How To Put Things Right When You’ve Put Things Wrong (3:45)
The Principles Of Objection Handling (2:36)
The Importance Of Being Part Of The Solution (5:15)
Constructive Criticism (3:28)
How To Handle Difficult Situations During And After The Event (5:19)
How to keep improving relationships
How The Roman Empire, The Beatles And The Titanic Really Failed (4:36)
How And Why All Relationships And Companies Follow The Same Course (4:39)
How To Keep Improving Even The Best Relationships (5:15)
How relationships develop and how to relate to people
How To Develop Trust And How To Measure It (4:52)
How To Get On With Everyone Better (4:08)
How To Understand People Better And The Role Of Linear Probing (3:32)
How To Improve All Your Relationships In The Long Term (3:00)
Conclusion
What We've Covered (1:31)
Next Steps (0:39)
Psychological Drivers: 1. Love, 2. Importance And 3. Belonging
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