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Entrepreneurship: How To Launch A Startup Business
Introduction
VIDEO: Welcome to Escape the City (0:39)
VIDEO: Want to launch an idea – but unsure where to start? (2:08)
INFOGRAPHIC: Launching your idea
EXTRA READING (10 mins): Paul Graham on why to start a startup
STEP ONE: FOUNDATIONS - Am I clear on my motivations, values, risks & resources?
VIDEO: Am I setting the right foundations? (2:00)
VIDEO: 4 questions to uncover your values (1:57)
EXERCISE: How to unearth your values
EXERCISE: How to assess your startup idea against your values
VIDEO: Map your good idea criteria (2:01)
STEP TWO: IDEAS - How do I choose the ‘right’ idea?
VIDEO: What if you don't have an idea? (2:56)
VIDEO: What if you have 'too many ideas'? (3:44)
STEP THREE: ASSUMPTIONS - Do I know what I'm assuming to be true & how to prioritise?
VIDEO: Get clear on all the assumptions you're making (3:26)
VIDEO: Rank your assumptions in order of risk (1:07)
VIDEO: Design simple tests for your riskiest assumptions (0:56)
PROJECT: Map Your Assumptions
STEP FOUR: CUSTOMERS - Do I know whose problem or need am I solving?
VIDEO: Who are you helping? (1:47)
VIDEO: How to define the problem and a pick a test niche (3:27)
STEP FIVE: NICHE - Do I know who my first customers/users will be?
VIDEO: What do your customers ACTUALLY want? (2:00)
VIDEO: Golden Rules for Customer Development: Good & Bad Questions (3:30)
BONUS WATCH - How to learn from your customers when everyone is lying to you
STEP SIX: BUSINESS MODELS - Have I considered other ways to solve this problem?
VIDEO: Have I considered other ways to solve this problem? (1:00)
VIDEO: Generate solutions & different business models (2:22)
STEP SEVEN: SANITY CHECK - Do I have a business case?
VIDEO: Does my basic financial forecast make sense? (1:49)
BONUS: Free Financial Model Templates
STEP EIGHT: FIRST VERSION - Is my first version embarrassing?
VIDEO: How to create a Minimum Viable Product (MVP) (3:19)
PROJECT: MVP Plan & Tools
READ: The Ultimate Guide to MVPs
STEP NINE: AWARENESS - Do I know how to reach my target audience?
VIDEO: Does my niche buy and recommend my product? (2:55)
TOOLS: Branding tools
STEP TEN: TRACTION - Do I know how to get momentum?
VIDEO: 6 simple marketing hacks to help you get going (3:51)
READ: Fast and cheap marketing tests you should consider running
PROJECT: Test Your Traction Channels
Conclusions, Bonus Material & More Support
VIDEO: Recap of the 10 steps to startup (1:07)
VIDEO: Get more momentum...join us at the Escape School (0:51)
CONTENT: Branding Basics
PROJECT: Brand ID Canvas
CONTENT: Mindset + Resilience
WATCH: The Power of Vulnerability
VIDEO: Welcome to Escape the City
Welcome to the Escape School from Ben Keene & Skye Robertson
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