VIDEO: Golden Rules for Customer Development: Good & Bad Questions

Entrepreneurship: How To Launch A Startup Business

Introduction

STEP ONE: FOUNDATIONS - Am I clear on my motivations, values, risks & resources?

STEP TWO: IDEAS - How do I choose the ‘right’ idea?

STEP THREE: ASSUMPTIONS - Do I know what I'm assuming to be true & how to prioritise?

STEP FOUR: CUSTOMERS - Do I know whose problem or need am I solving?

STEP FIVE: NICHE - Do I know who my first customers/users will be?

STEP SIX: BUSINESS MODELS - Have I considered other ways to solve this problem?

STEP SEVEN: SANITY CHECK - Do I have a business case?

STEP EIGHT: FIRST VERSION - Is my first version embarrassing?

STEP NINE: AWARENESS - Do I know how to reach my target audience?

STEP TEN: TRACTION - Do I know how to get momentum?

Conclusions, Bonus Material & More Support

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