Sales Success | Part 2 | The Psychology of Selling
Gavin Presman runs Inspire, a personal and professional training venture which he launched in 2002. HIs clients range from leading media and technology business, including Microsoft, Guardian Media Group and Twitter, to creative business, including Global Radio, Bauer and We Are Social. He regularly delivers negotiation and influence training across the world, through Inspire, Lumina Learning and DOOR International.
Gavin is the son of a teacher/politician/preacher and a City lawyer. Evenings in the Presman household involved little TV and much debate, and Gavin learned from his father the importance of understanding all sides of an argument, from his mother how to use a good story, and from his grandfather how to make a good deal.